The Long Tail of Fashion Brands

Right now there seems to be an endless number of brands poppuing up in the direct-to-consumer space. This can be explained by a concept called The Long Tail which happens in many industries. In the video below I talk in detail about the current state of fashion.

Chris Anderson: http://longtail.com/ When you scroll through Instagram there's an endless supply of sponsored posts you'll come across for new fashion brands that are "disrupting the indsutry" or "Cutting out the middle man" and this concept of The Long Tail really explains how we got here.